The global CPG market stands at a pivotal moment in 2026, with significant growth opportunities balanced against unprecedented challenges. This ETS deck opens with sourced market size and growth projections through 2030, the growth drivers (emerging-market expansion, e-commerce and direct-to-consumer channels, premium and wellness products), and the risks: cost pressure from inflation and input volatility, supply chain vulnerabilities, and economic headwinds in mature markets.
It sets out seven critical challenges — raw material instability, supply disruptions, demand forecasting complexity, logistics constraints, the skills gap, regulatory pressures, and digital transformation gaps in data visibility, system fragmentation, and agility — then defines the performance metrics for 2026 across forecast accuracy, lead time, inventory efficiency, customer service, cost, sustainability, supplier risk, and cash flow, and the strategic trade-offs of efficiency versus resilience, speed versus sustainability, and investment versus capability.
The solutions section maps SAP's portfolio to those challenges: SAP IBP with AI-powered forecasting and scenario simulation, SAP Business Data Cloud and Business Network for visibility, embedded AI with Joule, Digital Manufacturing, and Asset Performance Management for resilience, SAP Ariba and logistics optimization for cost, and responsible design and traceability for sustainability — plus recent SAP enhancements for 2026.
The full deck is available above as a PDF and closes with strategic positioning for success and ETS as your SAP partner for CPG transformation.